Paga
Logo
The Paga logo is designed to work seamlessly across all types of media. Whenever possible, use the full colour version as it’s the clearest expression of our brand. Black and white versions should only be used when the background or imagery makes the colour logo hard to read. Our system includes PANTONE® colours, a solid colour palette, and reversed logo treatments to ensure the placement stays clear and consistent in any setting.
Main logo
Do and Don'ts
We are conscious of the integrity of our brand identity. It is important to note that no part of the brand identity should be reproduced for any reason.
Here are a few other examples of practices to avoid in the use of the Paga logo.
Colours
Hex
#F36C36
RGB
243, 108, 54
CMYK
0, 70, 85, 0
PMS
1645C
Sea Berry Orange
Hex
#F89734
RGB
248, 151, 52
CMYK
0, 50, 90, 0
PMS
715C
Hex
#FDC32E
RGB
253, 195, 46
CMYK
0, 25, 90, 0
PMS
715C
Hex
#CBDD11
RGB
203, 221, 17
CMYK
25, 50, 100, 0
PMS
381C
Hex
#1B2B4A
RGB
27, 43, 74
CMYK
95, 85, 45, 40
PMS
2767c
Hex
#FFF6DC
RGB
255, 246, 220
CMYK
0, 2, 14, 0
PMS
7499C
Hex
#616163
RGB
97, 97, 99
CMYK
60, 55, 50, 20
PMS
431C
Typography
Typography is essential to defining and strengthening the Paga brand. Our primary typeface is BR Firma, which should be used whenever possible.
If BR Firma isn’t available, Trebuchet MS can be used as a fallback only for PowerPoint presentations and similar materials.
Use these guidelines as recommendations, rather than strict rules. The best choice of font weight and size should be based on design judgment appropriate for each communication.
Headlines
Headlines should be set in BR Firma Bold, preferably in Initial Caps or, alternatively, in ALL CAPS. Avoid tracking type less than -10.
Subheadings
Use BR Firma Bold or BR Firma Regular at a size ratio of approximately 3:2. Avoid tracking type less than -10.
Body Copy
For body copy, use BR Firma Normal at an appropriate ratio and size.
