Paga engine
Logo
The Paga engine Logo is the most important visible element of the Paga brand identity. The Paga logo is comprised of three elements.
These elements have been carefully laid out to reflect and optimize the relationship between each other. The logo can be used without or without the tagline, depending on the application. The logo and the logo type, however, must stay together at all times. To maintain a consistent level of quality, only electronic art provided by Paga should be used.
Colours
Colour is a powerful means of visual expression. Therefore, it is a crucial way for Paga to distinguish itself in the marketplace. Using these colours consistently in visual communications will build awareness for the Paga brand.
Hex
#F36C36
RGB
243, 108, 54
CMYK
0, 70, 85, 0
PMS
1645C
Hex
#F89734
RGB
248, 151, 52
CMYK
0, 50, 90, 0
PMS
715C
Hex
#FDC32E
RGB
253, 195, 46
CMYK
0, 25, 90, 0
PMS
715C
Hex
#CBDD11
RGB
203, 221, 17
CMYK
25, 50, 100, 0
PMS
381C
Hex
#1B2B4A
RGB
27, 43, 74
CMYK
95, 85, 45, 40
PMS
2767c
Hex
#FFF6DC
RGB
255, 246, 220
CMYK
0, 2, 14, 0
PMS
7499C
Hex
#616163
RGB
97, 97, 99
CMYK
60, 55, 50, 20
PMS
431C
Typography
Typography is essential to defining and strengthening the Paga brand. Our primary typeface is BR Firma, which should be used whenever possible.
If BR Firma isn’t available, Trebuchet MS can be used as a fallback only for PowerPoint presentations and similar materials.
Use these guidelines as recommendations, rather than strict rules. The best choice of font weight and size should be based on design judgment appropriate for each communication.
Headlines
Headlines should be set in BR Firma Bold, preferably in Initial Caps or, alternatively, in ALL CAPS. Avoid tracking type less than -10.
Subheadings
Use BR Firma Bold or BR Firma Regular at a size ratio of approximately 3:2. Avoid tracking type less than -10.
Body Copy
For body copy, use BR Firma Normal at an appropriate ratio and size.
