Paga Remit
Logo
The Pagaremit logo is designed to work seamlessly across all types of media. Whenever possible, use the full color version as it’s the clearest expression of our brand. Black and white versions should only be used when the background or imagery makes the color logo hard to read. Our system includes PANTONE® colors, a solid color palette, and reversed logo treatments to ensure the logo stays clear and consistent in any setting
Main logo
Colours
Color is a powerful means of visual expression. Therefore, it is a crucial way for Paga to distinguish itself in the marketplace. Using these colors consistently in visual communications will build awareness for the Paga brand.
Carrot Orange
Hex
#F36C36
RGB
243, 108, 54
CMYK
0, 70, 85, 0
PMS
1645C
Sea Berry Orange
Hex
#F89734
RGB
248, 151, 52
CMYK
0, 50, 90, 0
PMS
715C
Storm Dust Gray
Hex
#616163
RGB
97, 97, 99
CMYK
60, 55, 50, 20
PMS
431C
Mango Orange
Hex
#FDC32E
RGB
253, 195, 46
CMYK
0, 25, 90, 0
PMS
715C
Typography
Typography is essential to defining and strengthening the Paga brand. Our primary typeface is BR Firma, which should be used whenever possible.
If BR Firma isn’t available, Trebuchet MS can be used as a fallback only for PowerPoint presentations and similar materials where using BR Firma isn’t possible.
Use these guidelines as recommendations, rather than strict rules. The best choice of font weight and size should be based on design judgment appropriate for each communication.
Headlines
Headlines should be set in BR Firma Bold, preferably in Initial Caps or, alternatively, in ALL CAPS. Avoid tracking type less than -10.
Subheadings
Use BR Firma Bold or BR Firma Regular at a size ratio of approximately 3:2. Avoid tracking type less than -10.
Body Copy
For body copy, use BR Firma Normal at an appropriate ratio and size.
